![]() Benjamin doesn’t talk numbers, but his shows often rank in the top iTunes podcast downloads and he says he’s making money. 5by5, founded by Dan Benjamin, offers around 15 shows right now. Twit has more revenue, and a lot more listeners, than many public radio stations.Īre there other podcast success stories? Yes. Laporte spent $1.3 million to build new professional studios and announced a plan to increase revenue to $8 million dollars a year in 2011. Twit revenue grew to $4 million in 2010 . In 2009, "Chief Twit" Leo Laporte said he was making $2.25 million a year with his business (from advertisers and listener contributions), with annual expenses of $350,000. This may be true for public radio podcasts, but if it is, it’s our fault. Yes, but podcast listening is flat to falling, right? We seem to think so, as an industry, and we keep talking about podcasting becoming irrelevant. Is this new podcasting app good for public radio? Yes, because podcasting is a big business and even though we were podcast pioneers back in 2005, as an industry, we’ve not realized our full potential.Ī sidenote: Mobile listening is exploding and many stations could be successful in the future by creating a showcase for what they do best - audio - on new, smarter platforms for mobile. But “podcast” is the term used by these apps and it’s one that users understand.) The best way to think of it is perhaps as audio, plain and simple. (It also blurs even more the once clear distinction between streaming and podcasting. and it makes subscribing and listening to podcasts an impulse action. It’s another terrific option for users who want more listening choices in the car, while jogging, in the gym. Is this ubiquitous app-to-come a threat to live radio listening? Absolutely. ![]() But Apple’s decision to include a free podcast app on everyone’s iPhone could give a new lease on life to public radio podcasts. We don’t have full details yet, but it’s likely the app will automatically download episodes of podcasts you’ve subscribed to, and have other features.Īndroid users have had this functionality for some time, and iOS users have been able to acquire it for a couple bucks with apps like Instacast and Downcast, both of which I recommend highly. No need to subscribe in iTunes on the desktop and then remember to sync for new episodes. The app will allow users to discover and immediately download or stream and listen to podcasts. When iOS 6 launches sometime in September, it will include a separate app for podcasts. ![]() Why are most of our podcasts NOT great podcasts? I’ll get to that.įirst, the app. Update on June 26, 2012: the app is now available in the Apps Store. The Wall Street Journal’s report that Apple’s upcoming iOS 6 software release will include a standalone podcast app for all iPhone users is another shot across the bow when it comes to live radio listening, but it’s potentially a boon to public radio stations that produce great podcasts. ![]()
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